Opening Ceremony of conversational French Language Course for Tourism

As a collaborative effort between the Royal University of Bhutan and the Royal Institute of Tourism and Hospitality, Tourism Council of Bhutan, a 3-month Conversational French Language Course for tourism was organized starting May 31st 2021.

A modest opening ceremony was organized to welcome 24 tour guides attending the course at the Office of Vice Chancellor on June 1st 2021. In the opening remarks, the Director General of Tourism Council of Bhutan, Dorji Dhradrul said that the tour guides are the face of the Tourism sector. Therefore, it is of utmost importance to have the best guides. He urged the guides to  not only focus on learning the language but go beyond it and extend into learning culture and history too. He stated that the tourism policy ‘High Value; Low Volume’ doesn’t only refer to the monetary value but also to provide the highest quality of services and experiences to the visitors of the country.

The coordinator for the French Course Class, Ms Dorji Lhamo, Senior Business Development Officer, RUB presented a brief background as to how the University came about offering French Language Courses. She informed that an MoU was signed between RUB and the French Institute in India in 2019 for educational and cultural exchange. The French Language Courses was one of the areas of cooperation under the MoU. The French Language Course is offered at different levels from beginners through to advanced level. So far the participants of the courses so fare were high school students, entrepreneurs, tour guides and few professional from UN and the Civil Service.

She also talked about some of the future plans such as:

  • French language for academic purposes for higher secondary and University
  • French language for tourism
  • Thematic workshops to gain insight into cultural, historical as well as linguistic aspects of French language available to all public
  • Children classes during summer and winder breaks
  • Refreshers classes for all levels of French learners
  • Other events

The opening ceremony also stressed on the importance of University’s engagement with the industry and the economy and this collaboration with TCB is a fine example.